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WHAT IS THE COMPELLING "why" of YOUR CHURCH'S MINISTRY?

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The most inspiring messages motivate people with a sense of purpose bigger than themselves. They draw out and answer the question, "Why?" Why should I care? What should I sacrifice my time, money and energy to be a part of this? A truly compelling "why" casts vision, reinforces values, motivates people and gives them something bigger than themselves to believe in, pursue and sacrifice for. So how do we effectively communicate the "why" of our foster care, adoption and orphan care related ministry? What is the compelling message of our ministry?

This resources explores how, as leaders, we want to motivate people with a clear, compelling and theologically accurate message - one that roots motivations in the gospel and drives actions by building people up with a strong sense of identity. "What's Your Why?" explores two essential and fundamental pillars of establishing a strong message:

1. A COMPELLING "WHY"

The most inspiring messages motivate people with a sense of purpose bigger than themselves. So much time in ministry is spent communicating what we’re going to do and how we’re going to do it, with little energy poured into explaining why we are doing it. This sections provide a theological outline of our "why", ultimately rooted din the gospel.

2. IDENTITY-DRIVEN

The most impactful messages are those that move people - not simply in what they do, but in who they are. We’re not simply trying to motivate our church to do the right kinds of things, but more importantly we’re trying to equip them to be the right kind of church. This section focuses on empowering people with the will and strength to act. 


I hope this resource can be a valuable help to you or your leadership team as you identify the opportunities you have before you and set your strategic priorities moving forward.